Inspiration Season Igishushanyo cy'Amatangazo by Chunyang Wang and Qianqian Yao

Inspiration Season Igishushanyo cy'Amatangazo by Chunyang Wang and Qianqian Yao is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2023

Inspiration Season Igishushanyo cy'Amatangazo

by Chunyang Wang and Qianqian Yao

Client: Hangzhou Loft49

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Inspiration Season Igishushanyo cy'Amatangazo

Igihe cy'Ubuhanga ni igishushanyo nyamukuru cy'ijisho gikoreshwa mu ihuriro ry'ubugeni ryabereye mu ishyamba ry'ubuhanzi bwo mu mujyi rya Hangzhou. Iri shyamba ryahindutse riva ku ruganda rwa kera rwakoraga imyenda y'ubukorikori, kandi ubudodo bw'ubwoya bw'ubururu bwahiswemo kugira ngo buhuze igihe cyahise n'igihe cya none by'inyubako. Itangazo ridacyeguzwa rifite ingano ya milimetero 841 na 594, mu gihe itangazo rigenda rimara amasegonda icumi mu buryo buhagaze. Ubwoya nyakuri bwaramanikwa bufatwa amashusho ya 4K hifashishijwe kamera n'imirongo igendera kuri slide, hanyuma bikanonosorwa, bikahindurwa amabara no guhuzwa. Kunyeganyega kw'ubwoya bigaragaza akanya k'ubuhanga bw'ubwenge butunguranye.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Inspiration Season Igishushanyo cy'Amatangazo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Inspiration Season Igishushanyo cy'Amatangazo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Inspiration Season Igishushanyo cy'Amatangazo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensions & Packaging: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tags: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Production Technology: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Design Challenge: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Research: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspiration: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Project Duration: Created in Hangzhou China in August 2022
Operation Flow: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Team Members: Chunyang Wang
Qianqian Yao