Remaking Art Ikirango cy'Umwirondoro w'Ikigo by Meng Shenhui

Remaking Art Ikirango cy'Umwirondoro w'Ikigo by Meng Shenhui is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2024

Remaking Art Ikirango cy'Umwirondoro w'Ikigo

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Remaking Art Ikirango cy'Umwirondoro w'Ikigo

Remaking Art ni ikirango cy'umwirondoro w'ikigo cyakozwe ku isosiyete ikora mu itumanaho ry'umuco. Iki kirango gihuza inyuguti za mbere R na A mu kimenyetso kiringaniye impande zombi, gihujwe n'imirongo yibutsa ishusho igaragarira mu mazi. Umurongo utambitse wibutsa umunzani kandi wakomeje kubikwa uvuye ku kirango cya mbere kugira ngo ugaragaze ubutabera n'ubunyangamugayo. Uburyo bw'igishushanyo bukoresha imirongo mu kugabanya ibicapo, ibipfunyika n'ibyerekanwa imbere mu nyubako, ku buryo isura imwe ikomeza kugaragara ku ngano n'ibikoresho bitandukanye. Iki gishushanyo kigaragaza uburinganire, ubwuzuzanye no kwivugurura.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Remaking Art Ikirango cy'Umwirondoro w'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Remaking Art Ikirango cy'Umwirondoro w'Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Remaking Art Ikirango cy'Umwirondoro w'Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensions & Packaging: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tags: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Production Technology: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Design Challenge: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Research: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiration: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Project Duration: The project started in January 2022 and was completed in Shenzhen in May 2022
Operation Flow: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Image Credits: Copyright：CM Design