Kanpai Igikorwa cy'Ibanze: Ipaki y'Inzoga y'Imbuto z'Indimu by Hui Tu

Kanpai Igikorwa cy'Ibanze: Ipaki y'Inzoga y'Imbuto z'Indimu by Hui Tu is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2024

Kanpai Igikorwa cy'Ibanze: Ipaki y'Inzoga y'Imbuto z'Indimu

by Hui Tu

Client: Hungkung University

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About Kanpai Igikorwa cy'Ibanze: Ipaki y'Inzoga y'Imbuto z'Indimu

Umwandiko w'Igitabo: Kanpai ni igishushanyo cy'ipaki y'inzoga ikozwe mu mbuto z'indimu, ikorerwa mu Mujyi wa Taichung, muri Taiwan. Umujyi wa Taichung ni aho hakorerwa cyane ubuhinzi bw'imbuto z'indimu muri Taiwan, ariko inzoga z'aho zikozwe mu mbuto z'indimu zari nke, bityo hateguwe uburyo bushya bwo gutunganya iyi nzoga. Izina Kanpai risobanura "twuzuze ibirahuri" mu Gishinwa, kandi rikoreshwa mu kwerekana umunezero cyangwa kwizihiza. Amashusho y'imiterere y'imbuto za tankan na ponkan agize ibimenyetso by'ibanze ku ipaki. Ubwoya bw'ubwonko bw'indimu bugaragarizwa binyuze mu ikoreshwa ry'ubwiza buto (partial glazing) n'ibisasu (punching). Ipaki ifite ingano ya milimetero 80 ku 80 ku 240.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Kanpai Igikorwa cy'Ibanze: Ipaki y'Inzoga y'Imbuto z'Indimu ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Kanpai Igikorwa cy'Ibanze: Ipaki y'Inzoga y'Imbuto z'Indimu biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Kanpai Igikorwa cy'Ibanze: Ipaki y'Inzoga y'Imbuto z'Indimu yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022