Taishun City Ikimenyetso cy'Ubucuruzi na Zhejiang Gongshang University

Umushinga Taishun City Ikimenyetso cy'Ubucuruzi wa Zhejiang Gongshang University ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2025

Taishun City Ikimenyetso cy'Ubucuruzi

na Zhejiang Gongshang University

Umukiriya: Taishun County People's Government

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

14,578

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #152814

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Taishun City Ikimenyetso cy'Ubucuruzi

Umwandiko w'Igitabo: Taishun City ni ikimenyetso cy'ubucuruzi cyakorewe umujyi. Ikirango gikozwe mu mirongo igize izina ry'umujyi, bigatanga ikimenyetso cya none kandi cyoroheje. Umwanya w'umweru uri imbere mu kirango ufatwa nk'ahantu hafunguye aho ibimenyetso bitandukanye by'ubuzima bw'umujyi bishobora kugaragazwa. Iki kirango gishobora guhindurwa binyuze mu mihindagurikire y'imirongo n'imiterere, bityo kuboneka kwacyo kukomeza gukomera mu bikoresho byinshi. Imiterere ya vector iremerera ikirango kongerezwa ku bunini ubwo aribwo bwose, uhereye ku makarita y'ubucuruzi kugeza ku byapa binini byo hanze. Ibikoresho by'ubucuruzi bicapwa hakoreshejwe impapuro zishobora kongera gukoreshwa kandi zibora bidateje ibibazo ku bidukikije.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Taishun City Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Taishun City Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Taishun City Ikimenyetso cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Ibipimo n'Ipaki: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Ibibazo Fatizo: Culture, innovation, sustainability, inclusiveness,City Brand
Ikoranabuhanga ryo Guteza Imbere: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Ikibazo cy'Ishusho: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Ubushakashatsi: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Ibyatumye Habaho: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Igihe cy'Umushinga: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Uburyo bw'Imikorere: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Abagize Itsinda: Designer: Kan Zhao
Abafotoye: Designer: Zhao Kan