CZBank Youth Speech Contest Ikimenyetso Nyamukuru cy'Ikirori by Zhejiang Gongshang University

CZBank Youth Speech Contest Ikimenyetso Nyamukuru cy'Ikirori by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2024

CZBank Youth Speech Contest Ikimenyetso Nyamukuru cy'Ikirori

by Zhejiang Gongshang University

Client: CZBank

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

13,741

Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Ikimenyetso Nyamukuru cy'Ikirori

Umwandiko w'Igitabo: CZBank Youth Speech Contest ni ikimenyetso nyamukuru cyaremewe umukino w'imvugo ukorwa buri mwaka na CZBank ku bakinnyi b'urubyiruko. Insanganyamatsiko y'iri higanwa ni ugusigasira umuco nk'imizi no kubaka ejo hazaza heza. Igishushanyo gihuza mikoro y'imvugo n'imizi y'igiti mu buryo bw'imirongo y'ibice bitatu. Imiterere ihuzagurika hamwe n'ibikoresho bireba bigaragaza uburyo umuco usangwa uva ku bandi ukagera ku bandi. Iki kimenyetso cyagutswe kikoreshwa ku biposteri by'ikirori, ahantu ivugwaho imvugo ndetse no mu itangazamakuru ryo hanze, bityo kikaba gihuye n'itangazamakuru, gutangaza ako kanya (livestreaming) ndetse n'ikoreshwa aho ikirori kiba kibera.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

CZBank Youth Speech Contest Ikimenyetso Nyamukuru cy'Ikirori ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. CZBank Youth Speech Contest Ikimenyetso Nyamukuru cy'Ikirori biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. CZBank Youth Speech Contest Ikimenyetso Nyamukuru cy'Ikirori ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao