Travel Buddy Umukino ku Murandasi by Stefan Maier-Wimmer

Travel Buddy Umukino ku Murandasi by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Kwamamaza Competition Category.

IcyumaKwamamaza· 2024

Travel Buddy Umukino ku Murandasi

by Stefan Maier-Wimmer

Client: Holidayextras.de

Igihembo cya A' Design Award cy'icyuma Winner in Kwamamaza Category

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The Design

About Travel Buddy Umukino ku Murandasi

Travel Buddy ni urugendo rukoresha uburyo bwo gukorana rugaragaza mu buryo bwo gukina ibicuruzwa bya Holiday Extras. Isi y'umukino yubatswe ku buryo bwa parallax itanga uburambe bw'urugendo bushushanye mu gihe abakina bagenda. Mu nshingano yo kuba mugenzi w'urugendo, abakina bayobora ababiri mu gutegura ikiruhuko, batanga inama zo gufasha urugendo kujya neza. Izo nama zijyana n'ikizamini gishimishije cyo kumenya ubwoko bw'urugendo, gishyira ahagaragara imyitwarire y'umuntu mu kiruhuko. Usibye gushakisha ibicuruzwa, abakina babona n'ibyo bakunda mu rugendo.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Travel Buddy Umukino ku Murandasi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Travel Buddy Umukino ku Murandasi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Travel Buddy Umukino ku Murandasi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel