CDU Hamburg Umwihariko w'Ikirango by Politikwerft Designagentur

CDU Hamburg Umwihariko w'Ikirango by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2024

CDU Hamburg Umwihariko w'Ikirango

by Politikwerft Designagentur

Client: CDU Hamburg

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About CDU Hamburg Umwihariko w'Ikirango

Umwandiko w'Igitabo: CDU Hamburg ni umwihariko w'ikirango wateguriwe ishyaka rya politiki ry'akarere muri Hamburg, mu Budage. Uyu mwihariko ushingiye ku miterere igizwe n'ibice bishobora guhuzwa, bishyigikira ururimi rumwe rw'ibishushanyo mbonera mu bikoresho byanditswe ndetse na none mu bya digitale. Ikimenyetso cy'inyuguti n'ishusho bihuza inyuguti CDU n'ikimenyetso cya Hamburg, aricyo igihome gifite imisozo itatu n'inyenyeri ebyiri, byashyizwe hejuru y'ubuso buzenguruka bufite ibara ry'ubururu bwijimye. Iki kimenyetso cy'ishusho gikoreshwa kandi ku giti cyacyo, naho ubwo buso bushobora kuzuzwa n'amashusho n'amabara atandukanye. Hakozwe kandi imbuga za interineti zihuye n'ibikoresho bitandukanye (responsive websites) ku nzego zose z'imiterere y'iryo shyaka.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

CDU Hamburg Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. CDU Hamburg Umwihariko w'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. CDU Hamburg Umwihariko w'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.