Umushinga Hunguest Hotels Umumerera w'Ikirango wa Eszter Laki and Reka Imre ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
BuronzeAmashusho· 2024
Hunguest Hotels Umumerera w'Ikirango
Umukiriya: Studio NUR
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #154178Imigereranyo
Ibyerekeye Hunguest Hotels Umumerera w'Ikirango
Hunguest Hotels ni umumerera w'ikirango wakorewe ikigo cy'amahoteri cyo mu Hongiriya. Uyu mumerera ugaragaza ubwiyemeze ku bijyanye n'ubwiza n'uburinganire. Iyi mirimo yarimo guhindura logo yariho hamwe n'ibindi byose bigaragara, kuva ku bimenyetso by'amahoteri kugeza ku bikoresho byacapwe. Amahoteri menshi afite aho ahurira n'ibigo by'ubuzima bwiza n'ibigo byo kuruhukira aho hakoreshwa amazi, bityo umumerera ugaragaza isano n'amazi. Logo ni inyuguti nkuru H yakozwe mu matone y'amazi, naho ibara ry'ibanze ry'ikirango ni ubururu. Hakoreshejwe uburyo bwo gucapa bwa letterpress, ibipfundikizo by'urukiramende by'uruhu rufite ibimenyetso bishushanyijeho, n'ibimenyetso by'ibiti bishushanyijeho mu buryo bw'ubukorikori.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Hunguest Hotels Umumerera w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hunguest Hotels Umumerera w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hunguest Hotels Umumerera w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Ibibazo Fatizo
- hotel branding, wellness and spa, letterpress, Hungary
- Ikoranabuhanga ryo Guteza Imbere
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Ibyatumye Habaho
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Igihe cy'Umushinga
- The project started in 2020 in Hungary and finished in 2023.
- Abagize Itsinda
- Eszter Laki, Réka Imre
- Abafotoye
- photographs by András Zoltai and Zoltán Gali
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