Jiao Yu Gin Ipaki y'Icupa rya Gin na Laizhou Distillery

Umushinga Jiao Yu Gin Ipaki y'Icupa rya Gin wa Laizhou Distillery ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2024

Jiao Yu Gin Ipaki y'Icupa rya Gin

na Laizhou Distillery

Umukiriya: Laizhou Distillery

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

37,924

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #154181

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jiao Yu Gin Ipaki y'Icupa rya Gin

Jiao Yu Gin ni igishushanyo cy'ipaki cyakozwe ku gin ikorerwa muri Sichuan, mu Bushinwa. Icupa ry'ikirahure ry'ubururu bwa azure rifite umubiri munini muto ugoramye ufite imitako ibumbye y'uburanga bw'imigozi y'imigano ku buso bwaryo. Iyi mitako ihuza n'umuco wo kuboha imigano wo mu turere twa Sichuan na Chongqing. Ubuso bufite iyi mitako butuma icupa rifatwa neza kandi bugatanga ubunararibonye bw'ukukoraho bufite ibice byinshi. Ikirango cy'urupapuro rw'imigano rushobora kubora rugaragaza amakuru y'igicuruzwa mu buryo busobanutse hakoreshejwe amabara anyuranye. Umufuniko w'igiti cy'umwerezi (oak cork) ufunga icupa kandi utuma rishobora kongera gufungwa nyuma ya buri gikorwa cyo kurisukamo. Ikirahure, ikirango n'umufuniko bishobora kongera gukoreshwa (recycled).

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Jiao Yu Gin Ipaki y'Icupa rya Gin ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Jiao Yu Gin Ipaki y'Icupa rya Gin biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jiao Yu Gin Ipaki y'Icupa rya Gin ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Ibipimo n'Ipaki: product dimensions, 76 mm x 76 mm x 279 mm
Ibibazo Fatizo: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Ikoranabuhanga ryo Guteza Imbere: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Ikibazo cy'Ishusho: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Ubushakashatsi: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Ibyatumye Habaho: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Igihe cy'Umushinga: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Uburyo bw'Imikorere: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Abagize Itsinda: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen