Icyuma Amashusho · 2024
Unicorn Rebrand Ikirango cy'Iboneka
by Yating Liu
- Igihembo cya A' Design Award cy'icyuma 2024 in Amashusho
- CLIENT: Yating Liu
- Estimated Number of Design Views: 11,235
- Verification code FB0204DB0D · Verify this award
Colors
About Unicorn Rebrand Ikirango cy'Iboneka
Umushushanya Yating Liu yavuguruye ikirango cy'ikamyo cy'ibiryo bya Mexico kiri muri New York mu mushinga w'igeragezwa. Igishushanyo cyakoresheje amabara y'urujijo n'ibimenyetso kugira ngo gishimishe abanyeshuri bato. Mu kirango, "Uni" bisobanura kaminuza, mu gihe "Corn" bihagarara Tacos. Insanganyamatsiko y'ingenzi, ikunzwe cyane n'urubyiruko, ihuye neza n'imigendekere y'ikirango yo gutangiza uburyohe bushya buri cyumweru. Ikirango gihurije ibice mu buryo bw'ubuhanga ukurikije imiterere y'ikibonezamvugo cy'Icyesipanyoli. Ibiri kuri menu na byo birimo amagambo ajyanye na kaminuza, bigaragaza sisitemu y'iboneka ihuriweho ijyanye n'imiterere shingiro y'ikirango.
About the Igihembo cya A' Design Award cy'icyuma
Unicorn Rebrand Ikirango cy'Iboneka ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Unicorn Rebrand Ikirango cy'Iboneka biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Unicorn Rebrand Ikirango cy'Iboneka yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Press Kit
- Unique Properties
- "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
- Dimensions & Packaging
- Loyalty card 90mm x 54mm
- Tags
- Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
- Production Technology
- The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
- Design Challenge
- This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
- Research
- The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
- Inspiration
- This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
- Project Duration
- The project started in July 2021 and finished in September 2021 in Beijing, China.
- Operation Flow
- The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.
