Wow Long Rice Crust Igikorwa cy'Ibanze: Ipaki y'Ibiryo Byoroheje na Xiao Ma Song Strategic Consulting

Umushinga Wow Long Rice Crust Igikorwa cy'Ibanze: Ipaki y'Ibiryo Byoroheje wa Xiao Ma Song Strategic Consulting ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2024

Wow Long Rice Crust Igikorwa cy'Ibanze: Ipaki y'Ibiryo Byoroheje

na Xiao Ma Song Strategic Consulting

Umukiriya: Xiao Ma Song Strategic Consulting Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

14,125

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #154451

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Wow Long Rice Crust Igikorwa cy'Ibanze: Ipaki y'Ibiryo Byoroheje

Umwandiko w'Igitabo: Wow Long Rice Crust ni igishushanyo cy'ipaki y'ibiryo byoroheje bya gakondo byo mu Bushinwa bikozwe mu mpeke z'umuceri. Iyi mise ni igisubizo ku kimenyetso cy'uko ibicuruzwa bisa kimwe hamwe n'ishusho y'ubucuruzi isaza muri iyi category y'ibiryo byoroheje. Ipaki yerekana umuntu w'amateka y'Ubushinwa witwa Zhuge Liang, izina rye ry'irihimbano ryatumye habaho izina ry'ubucuruzi, ryashushanyijwe mu buryo bw'ibisetsa nka kariketire. Imvugo y'amaso yarenzeho hamwe n'ijambo Wow rivugwa birerekana uburyo ibi biryo bihindagurika mu kunyoborwa. Izina ry'ubucuruzi Wo Long ryahinduwe riba Wow Long. Inkuru z'ishusho hamwe n'amafoto y'ibicuruzwa byahujwe kugira ngo bikurure abaguzi bakiri bato.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Wow Long Rice Crust Igikorwa cy'Ibanze: Ipaki y'Ibiryo Byoroheje ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Wow Long Rice Crust Igikorwa cy'Ibanze: Ipaki y'Ibiryo Byoroheje biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Wow Long Rice Crust Igikorwa cy'Ibanze: Ipaki y'Ibiryo Byoroheje ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The brand name WOW LONG is also the nickname of Zhuge Liang. Innovation comes from the brand-new design of this Chinese historical figure. Zhuge Liang’s new comic image on the packaging removes his old serious impressions in people’s minds. Simultaneously, the surprising word “Wow” coming from his mouth brings the chewy taste and funny experience of this snack food to the extreme.
Ibipimo n'Ipaki: 220mmX50mmX320mm
Ibibazo Fatizo: Chinese,Wowlong,Rice,Crust
Ikoranabuhanga ryo Guteza Imbere: With vivid illustrated stories and exaggerated expressions combined with appetizing product pictures, to attract the attention of consumers.
Ikibazo cy'Ishusho: How to make young people like traditional food, how to retain the visual assets of old packaging to the new packaging design
Ubushakashatsi: Chinese traditional snacks - rice crust is facing the problem of product homogeneity and image ageing.
We use the language we can communicate with young people, the way they like to express, to give them a new understanding of wowlong, so that they can have an emotional resonance.
Ibyatumye Habaho: The brand name “WO LONG” is also the nickname of the famous Chinese historical figure Zhuge Liang. Inspired by this, the overall brand design is set to be younger while maintaining the portrait of Zhuge Liang. We redesigned his image with a humorous comic style and replaced the first word of the brand name “Wo” with the spoken word “Wow”. The rebranding of Wo Long is not only an upgrade of a traditional snack brand but also a new understanding of rice crust from the perspective of young consumers.
Igihe cy'Umushinga: The project started in October 2022 in Beijing and finished in April 2023 in Beijing.
Uburyo bw'Imikorere: we made three key design actions that allowed Wo Long to show a quite different brand personality. First, we used young people's favourite comic style to establish the visual tone of the product. Secondly, we exaggerated Zhuge Liang's facial expression to reflect the snack's unique taste of "chewy and funny". Finally, we updated the brand name “Wo Long” to “Wow Long”. Zhuge Liang’s funny facial expression with his surprising word “Wow” provides consumers with the emotional values of happiness, energy and humour.
Abagize Itsinda: Design:Guan Zi ,Bai Lu,Wang Dianhe,Shi Ruoyu ,Zhu Xiaolin,Li Sitong
Illustration:Wang Dianhe
Strategic:Xiao Masong,Huang Zheng,Ying Yaojie,Li Huizi,Wang Yang,Sun Nan
Abafotoye: Illustrator :Wang Dianhe