Imoment Urukurikirane rwa Divayi y'Inzoga Nke by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Ubugeni bwo Guteka Competition Category.
BuronzeUbugeni bwo Guteka· 2024
Imoment Urukurikirane rwa Divayi y'Inzoga Nke
Client: Netease Yanxuan Trading Co. Ltd
Igihembo cya A' Design Award cya Buronze Winner in Ubugeni bwo Guteka Category
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- Verified Award Winner
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The Design
About Imoment Urukurikirane rwa Divayi y'Inzoga Nke
Abaguzi bakiri bato bakunze kunywa ibinywa birimo inzoga nke kugirango bagere ku uburaro buke buzana uruhuhuko, umunezero no gusangira n'abandi. Kubafasha kubona neza ibihe byabo igihe bakingura ibinywa bya imoment, intego y'ingenzi yo kugurisha ya imoment ni ukwiyemeza kwayo kwerekana ibihe bidasanzwe, byiza, kandi bitazibagirana mu rukurikirane rw'ibinywa by'inzoga nke binyuze mu igishushanyo ugereranije n'ibicuruzwa byinshi bisa ku isoko. Mu guhuza uburaro bw'amaso n'ubw'umubiri, igicuruzwa gitanga uburambe bwuzuye bwo kwinzogera gato.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Imoment Urukurikirane rwa Divayi y'Inzoga Nke ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Imoment Urukurikirane rwa Divayi y'Inzoga Nke biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Imoment Urukurikirane rwa Divayi y'Inzoga Nke ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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