Yellow Crane Tower Ipakire ry'Amazi by Jin Zhang

Yellow Crane Tower Ipakire ry'Amazi by Jin Zhang is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Yellow Crane Tower Ipakire ry'Amazi

by Jin Zhang

Client: Wuhan Sanbu Brand Design

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Yellow Crane Tower Ipakire ry'Amazi

Aya ni amazi asanzwe yo kunywa akomoka mu isoko yakozwe na Yellow Crane Tower. Umushushanya yakoresheje uburyo bwo gushushanya inyuguti kugira ngo amenye imbibi iri hagati y'inyandiko n'amashusho, akahuza umuco w'imyaka 3500 wa Wuhan mu nyuguti eshatu za Yellow Crane Tower, akomeza gushimangira ikirango n'umiterere y'umujyi. Igishushanyo cy'igifuniko cy'icupa cyakomoka ku giti cy'ikiguru cyitwara abantu batapfa muri White Cloud Yellow Crane, gitanga ubwiza budahwema bwa Yellow Crane Tower.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Yellow Crane Tower Ipakire ry'Amazi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yellow Crane Tower Ipakire ry'Amazi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yellow Crane Tower Ipakire ry'Amazi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.