Hand over Hand Umwihariko w'Ikirango by Yiwen Zhang

Hand over Hand Umwihariko w'Ikirango by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2024

Hand over Hand Umwihariko w'Ikirango

by Yiwen Zhang

Client: Hand over Hand

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Hand over Hand Umwihariko w'Ikirango

Igitabo Kigira Kiti: Hand over Hand ni umwihariko w'ikirango wakorewe umuntu utanga serivisi z'uburezi budasanzwe. Uyu mwihariko ukomeza gukoresha ibishushanyo by'ikiganza n'igitabo byari mu kirango cya mbere kugira ngo hazigame gukurikirana n'imico by'umwimerere. Analogue, ni imisusire y'inyandiko igezweho ifite imikombe yoroheje n'inyuguti zigaragara neza, kandi igafasha kugaragaza umwuka w'ubucuti n'ubworoshye. Ibice by'imiterere y'uburyo bw'urukuta n'ikigereranyo cy'imbibi bishushanya isura ihuriweho neza igaragaza ubwiganze bw'akarere n'imibare y'abaturage. Iyi sisitemu ikoreshwa kuri urubuga rw'imikoranire mvamahanga, urubuga rw'ikoranabuhanga, ibitabo bya elegitoroniki, kwamamaza hanze, ibinyamakuru, gupfunyika, n'amakarita y'ubucuruzi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Hand over Hand Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hand over Hand Umwihariko w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hand over Hand Umwihariko w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator