Tang Da Li Ikimenyetso cy'Ubucuruzi by Sxdesign

Buronze Amashusho · 2024

Tang Da Li Ikimenyetso cy'Ubucuruzi

by Sxdesign

Igihembo cya A' Design Award cya Buronze 2024 in Amashusho
CLIENT: Tang Da Li
Estimated Number of Design Views: 17,655
Verification code BC14BCFBF3 · Verify this award

View at A' Design Award Press Release

Colors

About Tang Da Li Ikimenyetso cy'Ubucuruzi

Tang Da Li ni gahunda y'ikimenyetso cy'ubucuruzi ihuza ibintu bya kera n'ibigezweho mu buhanzi bw'amashusho. Iyi gishushanyo garanga ubwinshi n'ubwigenge bw'Ingoma ya Tang. Izina ry'ubucuruzi rikoresha ijambo Tang risa n'iryo mu majwi, aho rivuga ku Ngoma ya Tang ndetse no ku isukari, bigatuma izina rigira agaciro k'urwenya. Ibishushanyo by'abantu byo ku mafoto y'urukuta y'Ingoma ya Tang n'imikirize gakondo bihujwe n'igishushanyo cy'igihe cya none. Icapa rikorwa hakoreshejwe uburyo bw'ubunyangamugayo bwo hejuru ku bikoresho byongera gukoreshwa. Iki kimenyetso gikoreshwa ku biposita ndetse no ku mifuka y'ibicuruzwa mu bunini butandukanye, bunini n'buto.

About the Igihembo cya A' Design Award cya Buronze

Tang Da Li Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Tang Da Li Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Tang Da Li Ikimenyetso cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Press Kit

Unique Properties: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Dimensions & Packaging: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Tags: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Production Technology: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Research: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inspiration: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Project Duration: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Operation Flow: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Patents: Copyrights belong to sxdesign
Image Credits: Illustrations: Luo Ling
Photos and designs: sxdesign