Maquera Icupa cy'Inzoga Yarongeweho cya 50cl na Guillaume Tiravy

Umushinga Maquera Icupa cy'Inzoga Yarongeweho cya 50cl wa Guillaume Tiravy ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2024

Maquera Icupa cy'Inzoga Yarongeweho cya 50cl

na Guillaume Tiravy

Umukiriya: Maquera

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

41,803

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #155986

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Maquera Icupa cy'Inzoga Yarongeweho cya 50cl

Mu mutima wa Ardeche, agace k'i Bufaransa gatandukanye, icupa cy'inzoga yarongeweho cyavutse. Ipaketi ya Maquera ihuza mu buryo butaziguye abakunda ibi binyobwa, itanga icupa cyateguwe nkana kugira ngo gikoreshwe mu gukoramo indi nzoga yarongeweho mu rugo nyuma yo kwishimira iyambere. Akarango gashobora gusimburwa karimo ku cyanditsweho, bigatuma habaho itabangana. Cyubatswe mu bikoresho bikomeza, kirahinduka kigakoreshwa inshuro zitabarika. Ubu buryo bukemura ibibazo by'abaguzi, bukagira ngo ibicuruzwa bigaragare ku rutonde mu gihe byubahiriza ibidukikije byose.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Maquera Icupa cy'Inzoga Yarongeweho cya 50cl ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Maquera Icupa cy'Inzoga Yarongeweho cya 50cl biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Maquera Icupa cy'Inzoga Yarongeweho cya 50cl ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
Ibipimo n'Ipaki: Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl

Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm

Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA

- The cork label is manually embossed during bottling.
Ibibazo Fatizo: Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
Ikoranabuhanga ryo Guteza Imbere: The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
Ikibazo cy'Ishusho: Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
Ubushakashatsi: Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
Ibyatumye Habaho: Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
Igihe cy'Umushinga: This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
Uburyo bw'Imikorere: 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
Patente: The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
Abafotoye: Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy