Sanat Igishushanyo cy'Umwihariko wa Sura na Tamer El-Menyawi

Umushinga Sanat Igishushanyo cy'Umwihariko wa Sura wa Tamer El-Menyawi ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2024

Sanat Igishushanyo cy'Umwihariko wa Sura

na Tamer El-Menyawi

Umukiriya: Tamer El-Menyawi

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Sanat Igishushanyo cy'Umwihariko wa Sura

Sanat ni igishushanyo cy'umwihariko wa sura cyakorewe ikigo gikora imishinga y'imbere mu nzu n'imitako. Igishushanyo gishingiye ku buryo bworoshye n'igereranyo. Imirongo yoroheje igize inyuguti S mu buryo bugezweho. Igipimo cya zahabu (golden ratio) ni cyo cyayoboye uburinganire bw'iyi mirongo. Ibara rimwe rikoreshwa mu bwiza butandukanye mu gishushanyo cyose. Imiterere yoroheje igamije gutanga ubutumwa bw'ikigo mu buryo bugaragara kandi butaziguye. Iyi sura igaragaza icyerekezo n'uburyo ikigo gikoresha mu gushushanya. Uyu mushinga warangiye mu byumweru bibiri, muri Gashyantare 2020.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Sanat Igishushanyo cy'Umwihariko wa Sura ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Sanat Igishushanyo cy'Umwihariko wa Sura biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Sanat Igishushanyo cy'Umwihariko wa Sura yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Ibipimo n'Ipaki: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Ibibazo Fatizo: Minimal, Creative, Visual Identity, Interior Design, Logo
Ikoranabuhanga ryo Guteza Imbere: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Ikibazo cy'Ishusho: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Ubushakashatsi: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Ibyatumye Habaho: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Igihe cy'Umushinga: This design was implemented in about two weeks, in February 2020.
Uburyo bw'Imikorere: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.