Zahabu Amashusho · 2024
Sabbioni Branding Kwamamaza no Gutangaza Ikirango
by Paul Robb
- Igihembo cya A' Design Award cya Zahabu 2024 in Amashusho
- CLIENT: Grafiche Sabbioni
- Estimated Number of Design Views: 314,410
- Verification code A355BCB35D · Verify this award
Colors
About Sabbioni Branding Kwamamaza no Gutangaza Ikirango
Grafiche Sabbioni yasabaga imiterere nshya y'ikirango kugira ngo bizihize isabukuru rya 60 ry'ikigo. Salt&Pepper yakoranye n'ikigo kugira ngo bakore imiterere igaragara ya kijyambere kugira ngo batangaze iki gikorwa cy'ingenzi, bagaragaza ubushobozi bw'ikirango mu iterambere rirambye no mu nzira gakondo zo gucapa. Salt&Pepper yashyizeho gahunda y'ikirango ikomeye, ifite ingufu kandi nziza, bakora uruhererekane rwa 100 ku ijana rw'iterambere rirambye, bakoresheje irangi rishingiye ku mazi kandi bagabanya imyanda y'impapuro kugira ngo batangaze indangagaciro z'ibanze z'ikigo.
About the Igihembo cya A' Design Award cya Zahabu
Sabbioni Branding Kwamamaza no Gutangaza Ikirango ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Sabbioni Branding Kwamamaza no Gutangaza Ikirango biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Sabbioni Branding Kwamamaza no Gutangaza Ikirango itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
