Dreavita Mental Wellness Gushushanya Ikirango by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Gushushanya Ikirango by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2024

Dreavita Mental Wellness Gushushanya Ikirango

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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Colors

The Design

About Dreavita Mental Wellness Gushushanya Ikirango

Dreavita ni ikigo cy'ubuzima bukiri imbere kandi gikubiyemo abantu bose. Isura yacyo yakorewemo neza kugira ngo ibane, yubahirize kandi yite ku bantu, bigaragaza imiterere y'ikigo ikubiyemo abantu bose. Igitekerezo cyavuye mu gushaka gukorera imbaraga z'imiterere y'ibidukikije kandi cyitwa Ubusobanutsi bwahumekewe no guhangana. Nk'uko imigaragarire y'ibidukikije yerekana gukomeza, imbaraga n'iterambere, ikirango kigamije gushyikiriza ubu butumwa binyuze mu magambo yemeza no mu buryo bworoshye bwo gushushanya. Ibishushanyo byibanze ku migaragarire y'ibidukikije, bigaragaza uko gusubiramo no guhangana biganisha ku gutsinzira mu buzima.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Dreavita Mental Wellness Gushushanya Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Dreavita Mental Wellness Gushushanya Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Dreavita Mental Wellness Gushushanya Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery