Summer Palace Tour Igishushanyo cy'Ikirango na YeZhang

Umushinga Summer Palace Tour Igishushanyo cy'Ikirango wa YeZhang ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

ZahabuAmashusho· 2024

Summer Palace Tour Igishushanyo cy'Ikirango

na YeZhang

Umukiriya: Beijing Jiaotong University

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Amashusho

244,004

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #158812

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Summer Palace Tour Igishushanyo cy'Ikirango

Summer Palace Tour ni igishushanyo cy'ikirango cyakozwe mu rwego rwo kwizihiza isabukuru y'urugendo rw'umutamenwa wa Summer Palace i Beijing. Amatsinda atatu manini y'inyubako ashushanyijwe mu buryo bwa 2.5D, akubiyemo inyubako gakondo z'Abashinwa zirenga 20, mu mabara y'umukara, umutuku n'icyatsi. Iki gishushanyo gikoreshwa ku bikoresho byo kwamamaza, ibikoresho byo mu biro n'ibicuruzwa by'urwibutso, bicapwa ku mpapuro z'ubugeni zisize umucanga no ku mpapuro z'ubukorikori hakoreshejwe uburyo bwo gucapa bwa screen printing no gushyiraho zahabu. Agasanduku k'impapuro z'ubukorikori karimo amaposteri abiri, uduhengeri tw'imfunguzo tune, agapapuro kifatanya (adhesive tape), ibahasha n'ikayi. Abasuye bashobora kwitwaza mu ntoki umurage w'ubusitani.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Summer Palace Tour Igishushanyo cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Summer Palace Tour Igishushanyo cy'Ikirango biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Summer Palace Tour Igishushanyo cy'Ikirango itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Ibipimo n'Ipaki: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Ibibazo Fatizo: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Ikoranabuhanga ryo Guteza Imbere: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Ikibazo cy'Ishusho: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Ubushakashatsi: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Ibyatumye Habaho: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Igihe cy'Umushinga: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Uburyo bw'Imikorere: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patente: This work is all original images not copyrighted.
Abagize Itsinda: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Abafotoye: This work is all original images not copyrighted.