Lax Gushushanya Ikirango na Jonathan Ramirez and Juliana Betancur

Umushinga Lax Gushushanya Ikirango wa Jonathan Ramirez and Juliana Betancur ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2024

Lax Gushushanya Ikirango

na Jonathan Ramirez and Juliana Betancur

Umukiriya: Written and Drawn Studio

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Emeza Uko Igihembo Gihagaze ku #158898

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Lax Gushushanya Ikirango

Umukiriya yasabye gushushanya ikirango cya sosiyete ikora mu gukusanya amakuru no kohereza ubutumwa bwa CRM, igamije isura ya digitale kandi igezweho. Izina Lax rikomoka ku magambo ChiLax cyangwa ReLax, rigatanga ubutuje ku bakoresha. Kugira ngo byongereho ibitandukanya, harimo ikimenyetso cy'umutima kigereranya kwita ku bakiriya akenshi bitarakwirwa mu bucuruzi bwa CRM bukora mu buryo bwikora. Pixels zongeweho kugira ngo zerekanye akamaro k'amakuru n'ikoranabuhanga rya digitale. Bityo, byahurijwe hamwe ibintu by'ingenzi: umutima ugereranya urukundo rw'abakiriya, pixels kugereranya amakuru, hamwe na X igereranya gutuza no guhora mutuje.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Lax Gushushanya Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lax Gushushanya Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lax Gushushanya Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Ibipimo n'Ipaki: The sizes depend of the media where it is applied
Ibibazo Fatizo: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Ikoranabuhanga ryo Guteza Imbere: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Ikibazo cy'Ishusho: Craft something distinctive that articulates the technology, costumer care and digitalization
Ubushakashatsi: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Ibyatumye Habaho: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Igihe cy'Umushinga: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Uburyo bw'Imikorere: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Abagize Itsinda: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Abafotoye: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango