Yihe Dim Sum Igishushanyo cy'Ifashabikorwa na Ye Zhang

Umushinga Yihe Dim Sum Igishushanyo cy'Ifashabikorwa wa Ye Zhang ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2024

Yihe Dim Sum Igishushanyo cy'Ifashabikorwa

na Ye Zhang

Umukiriya: Beijing Jiaotong University

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

16,431

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159111

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Yihe Dim Sum Igishushanyo cy'Ifashabikorwa

Yihe Dim Sum ni igishushanyo cy'ifashabikorwa cy'ikirango cy'ibinyobwa byo mu buryo bwa Beijing bigurishwa ku Ngoro y'Ubwami bw'Impeshyi (Summer Palace). Agasanduku k'inyuma kafite ingano ya milimetero 230 ku 230 ku 60, kandi karimo utuzu duto dune tugera kuri milimetero 110 ku 110 ku 45. Ahantu kane hazwi cyane mu Ngoro y'Ubwami bw'Impeshyi hashushanyijwe kugira ngo hagaragaze uburyohe bune bw'ibinyobwa. Amashusho asanganya ubwubatsi gakondo bw'Ubushinwa n'imisusire ya pop art hamwe n'ibice byakuwe mu bishushanyo mbonera gakondo. Agasanduku gakoresha uburyo bwa UV bwo gucapa, urwunge rw'impapuro hagati, inyandiko z'impande zishushanyijwe umuringa (bronze), ndetse n'impera zibazwe mu buryo bwihariye kugira ngo gasakare igihe kirekire.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Yihe Dim Sum Igishushanyo cy'Ifashabikorwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yihe Dim Sum Igishushanyo cy'Ifashabikorwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yihe Dim Sum Igishushanyo cy'Ifashabikorwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Ibipimo n'Ipaki: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Ibibazo Fatizo: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Ikoranabuhanga ryo Guteza Imbere: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Ikibazo cy'Ishusho: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Ubushakashatsi: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Ibyatumye Habaho: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Igihe cy'Umushinga: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Uburyo bw'Imikorere: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patente: This work is all original images not copyrighted.
Abagize Itsinda: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Abafotoye: This work is all original images not copyrighted.