Yuan Li Sheng Huo Igishushanyo cy'Ikirango cy'Ubucuruzi na Fullspeed Network Technologies Hangzhou

Umushinga Yuan Li Sheng Huo Igishushanyo cy'Ikirango cy'Ubucuruzi wa Fullspeed Network Technologies Hangzhou ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2024

Yuan Li Sheng Huo Igishushanyo cy'Ikirango cy'Ubucuruzi

na Fullspeed Network Technologies Hangzhou

Umukiriya: Meituan

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

15,249

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159091

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Yuan Li Sheng Huo Igishushanyo cy'Ikirango cy'Ubucuruzi

Yuan Li Sheng Huo ni ikirango cy'ubucuruzi cyakozwe ku bw'ikigo cy'ubucuruzi gitanga ibikoresho by'ibanze byo mu buzima bwa buri munsi, byuzuye ubuziranenge. Ikirango gikozwe ku murimo w'agasozi-karindwi (hexagon) gaturuka mu gukata pembe eshatu (triangles) ku gasanduku (square), bigatanga imisusire isa n'agasanduku gashobora kubika ibintu byinshi. Utugore (circles) turi muri iki kirango tugereranya imibumbe mito, kandi tuvuguruza n'amajwi y'izina ry'ikirango. Icyatsi cy'umuhondo (orange) gikoreshwa nk'iciro nyamukuru, naho inyuguti zanditswe hakoreshejwe imirongo iringaniye n'imikorere isunikana neza mu mpande zisa. Iki kirango gikoreshwa ku mifungurwa y'ibicuruzwa kugira ngo gifashe abantu bakiri bato kumenya no kwibuka iki kirango.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Yuan Li Sheng Huo Igishushanyo cy'Ikirango cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yuan Li Sheng Huo Igishushanyo cy'Ikirango cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yuan Li Sheng Huo Igishushanyo cy'Ikirango cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Ibipimo n'Ipaki: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Ibibazo Fatizo: logo design, vigor, refinement, super symbol, geometric elements
Ikoranabuhanga ryo Guteza Imbere: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Ikibazo cy'Ishusho: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Ubushakashatsi: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Ibyatumye Habaho: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Igihe cy'Umushinga: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Uburyo bw'Imikorere: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.