Ave Natur Igikorwa Nyamukuru: Ipaki y'Ibikoresho by'Ibinyobwa mu Mazi na Misteli Creative Agency

Umushinga Ave Natur Igikorwa Nyamukuru: Ipaki y'Ibikoresho by'Ibinyobwa mu Mazi wa Misteli Creative Agency ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2024

Ave Natur Igikorwa Nyamukuru: Ipaki y'Ibikoresho by'Ibinyobwa mu Mazi

na Misteli Creative Agency

Umukiriya: Misteli Creative Agency

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159247

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Ave Natur Igikorwa Nyamukuru: Ipaki y'Ibikoresho by'Ibinyobwa mu Mazi

Umwandiko w'Igitabo: Ave Natur ni umwimerere w'ipaki ku bwoko bw'ibicuruzwa bisimbura amata bikozwe mu ulusaka (oat). Ubu bwoko burimo ibinyobwa bya ulusaka bikoreshwa mu gucunda, guteka no mu bucuruzi bwa kawa (barista), inyobwa ya ulusaka ifite uburyohe bwa shokora, hamwe n'inyobwa zivanze (smoothies). Utubari tunini tw'amabara hamwe n'imisusire ya Scandinave bigaragaza inkomoko y'iyi cyerekezo mu Bufini, kandi bifasha abaguzi gutandukanya buri gicuruzwa. Amakarito akozwe cyane cyane mu mpapuro zikomoka mu mashyamba yemewe, kandi arashobora gusubirwamo (recyclable). Hakoreshejwe ibipfundikizo bikomoka ku bimera, byakozwe mu ibisheke by'isukari. Icapiro rikoreshwa ni uburyo bwa flexografiya. Ingano z'amapaki ni litiro imwe na miriyilitiro 250.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Ave Natur Igikorwa Nyamukuru: Ipaki y'Ibikoresho by'Ibinyobwa mu Mazi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Ave Natur Igikorwa Nyamukuru: Ipaki y'Ibikoresho by'Ibinyobwa mu Mazi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Ave Natur Igikorwa Nyamukuru: Ipaki y'Ibikoresho by'Ibinyobwa mu Mazi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Ibipimo n'Ipaki: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Ibibazo Fatizo: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Ikoranabuhanga ryo Guteza Imbere: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Ikibazo cy'Ishusho: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Ubushakashatsi: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Ibyatumye Habaho: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Igihe cy'Umushinga: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Uburyo bw'Imikorere: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Abagize Itsinda: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Abafotoye: Misteli Creative Agency