B For Good Leaders Umwihariko wo Kwiyerekana na Misteli Creative Agency

Umushinga B For Good Leaders Umwihariko wo Kwiyerekana wa Misteli Creative Agency ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2024

B For Good Leaders Umwihariko wo Kwiyerekana

na Misteli Creative Agency

Umukiriya: Misteli Creative Agency

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

16,499

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159250

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye B For Good Leaders Umwihariko wo Kwiyerekana

B For Good Leaders ni umwihariko wo kwiyerekana ku muyoboro mpuzamahanga w'abayobozi b'ubucuruzi. Icyatsi cy'icunga, ibara rigaragaza ubushyuhe n'ibyishimo, ni ibara nyamukuru. Icyo cyatsi cy'icunga gihujwe n'amabara menshi ashyushye ndetse n'imigano igaragaza ubudasa bw'abantu n'ibikorwa biri muri uyu muyoboro. Ijisho riri hagati rigaragaza icyerekezo cy'uyu muyoboro n'uburyo bwawo bwo kureba isi. Uyu mwihariko ukoreshwa kuri urubuga rw'ikoranabuhanga, amakuru agezwaho, imbuga nkoranyambaga, ndetse no mu mazu manini y'inama akozwe mu myenda ishobora gusubizwa mu bindi bikoresho, ibipfunyika bishobora kubora, n'impapuro zasubijwe mu bindi bikoresho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

B For Good Leaders Umwihariko wo Kwiyerekana ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. B For Good Leaders Umwihariko wo Kwiyerekana biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. B For Good Leaders Umwihariko wo Kwiyerekana ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
Ibipimo n'Ipaki: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Ibibazo Fatizo: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
Ikoranabuhanga ryo Guteza Imbere: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
Ikibazo cy'Ishusho: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
Ubushakashatsi: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
Ibyatumye Habaho: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
Igihe cy'Umushinga: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
Uburyo bw'Imikorere: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.