Doritos Solid Black 2023 Igikoresho cy'Ibiribwa by PepsiCo Design and Innovation

Doritos Solid Black 2023 Igikoresho cy'Ibiribwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2024

Doritos Solid Black 2023 Igikoresho cy'Ibiribwa

by PepsiCo Design and Innovation

Client: PepsiCo

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #159599

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos Solid Black 2023 Igikoresho cy'Ibiribwa

Doritos Solid Black 2023 ni igishushanyo cy'ipaki y'ibiribwa cyakozwe mu bwoko budasanzwe (limited edition) ku bw'umushinga w'ikirango cy'ibinyampeke ushyigikira abahanga n'abazana impinduka mu bakomoka muri Afurika (Black innovators and changemakers). Uru rukurikirane rw'umwaka rwagutswe ruba urubuga rw'ubufatanye rwerekana abahanzi bakomoka muri Afurika. Igishushanyo cyakozwe na Mz. Icar, itsinda ry'abahanzi ridasobanuye amazina bagize imyuga itandukanye, rigizwe ahanini n'abagore bakomoka muri Afurika. Iki gishushanyo hanyuma cyaguwe kigera ku rwego rw'uburyo bwuzuye bw'ubwoko (visual identity system), hakoreshwa amabara n'ibishushanyo byaryo ku ipaki, ku gikoresho cy'abanyamibare (influencer kit) ndetse no ku bicuruzwa bifitanye isano n'ikirango. Iki gikoresho gifite imiterere ya piramide, ihuye n'igishushanyo cy'inyuguti-tatu (triangle) cy'ikirango.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Doritos Solid Black 2023 Igikoresho cy'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Doritos Solid Black 2023 Igikoresho cy'Ibiribwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Doritos Solid Black 2023 Igikoresho cy'Ibiribwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Inspiration: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Read the Press Release