Mirinda Global Refresh Gupfunyika Ibinyobwa na PepsiCo Design and Innovation

Umushinga Mirinda Global Refresh Gupfunyika Ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2024

Mirinda Global Refresh Gupfunyika Ibinyobwa

na PepsiCo Design and Innovation

Umukiriya: PepsiCo

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159631

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Mirinda Global Refresh Gupfunyika Ibinyobwa

Mirinda Global Refresh ni umworo w'ipfunyikiro ry'ibinyobwa waremewe ikirango cy'icyokunywa gifite gaze. Ipfunyikiro iha ikirango indangagaciro nshya kandi itandukanye mu byiciro by'ibinyobwa bifite gaze. Ururimi rw'amashusho ni ruhimbano, rugezweho kandi ruhanga, rwateguwe hitawe ku myifatire y'abakiriya bakiri bato, bakoresha ikoranabuhanga kandi bakunda amashusho. Iyi miterere kandi igaragaza umurage w'ikirango w'imisogongero mishya kandi itunguranye y'imbuto. Isura nshya igamije kongera ubumenyi ku kirango no gufasha ikirango kwigaragaza neza mu isoko rigezweho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Mirinda Global Refresh Gupfunyika Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Mirinda Global Refresh Gupfunyika Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Mirinda Global Refresh Gupfunyika Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Ibyatumye Habaho: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Soma Itangazo ry'Ikinyamakuru

Byatanzwe