Mirinda Plus Restage Igikoresho cy'Ifunganya ry'Ibinyobwa by PepsiCo Design and Innovation

Mirinda Plus Restage Igikoresho cy'Ifunganya ry'Ibinyobwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Mirinda Plus Restage Igikoresho cy'Ifunganya ry'Ibinyobwa

by PepsiCo Design and Innovation

Client: PepsiCo

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

25,709

Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Igikoresho cy'Ifunganya ry'Ibinyobwa

Mirinda Plus Restage ni igishushanyo cy'ifunganya ry'inzoga y'imbuto igurishwa muri Egiputa. Inzoga za soda ni ibinyobwa bikunzwe cyane mu birori bidasanzwe n'imikoranire y'abantu muri Egiputa, aho abenshi batanywa inzoga zisembuye. Mirinda Plus irimo soda ifite akandi kanya k'umutobe, bikaba bihuye n'ibi birori. Ifunganya rikoresha uburyo bw'indangagaciro igaragara irimo amabara arabagirana, rigamije kugira ingaruka ku manywa no mu mugoroba. Igishushanyo gishyira Mirinda Plus nk'urwego rukuze rw'inzoga Mirinda, soda y'imbuto izwi ku isi hose.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Mirinda Plus Restage Igikoresho cy'Ifunganya ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Mirinda Plus Restage Igikoresho cy'Ifunganya ry'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Mirinda Plus Restage Igikoresho cy'Ifunganya ry'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release