Pepsi Super Bowl LVII Alumitek Umukobwa w'Ibinyobwa by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Umukobwa w'Ibinyobwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Pepsi Super Bowl LVII Alumitek Umukobwa w'Ibinyobwa

by PepsiCo Design and Innovation

Client: PepsiCo

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Umukobwa w'Ibinyobwa

Pepsi Super Bowl LVII Alumitek ni icupa ry'ibinyobwa ryakozwe mu buryo budasanzwe (limited edition) ku bw'umukino ukomeye wa Football wabereye i Phoenix, Arizona. Igishushanyo cyifashishije ubwiza bw'ubutayu buhereranye, buzwiho ikirere kigari n'ibimera n'inyamaswa bidasanzwe. Amabara ahinduka buhoro buhoro kuva ku cyirabura kugera ku bwa mauve maze agera ku cyatsi kibisi, bigereranya ukuntu izuba rirasa muri Arizona. Ubuhanga bwo gucapa bwakoreshejwe ku rwego rwo hejuru kugira ngo hagaragazwe ubujyakuzimu bw'igishushanyo. Ibimenyetso by'ibicucu (silhouettes) byashyizwe hirya no hino ku isura y'ubutayu rifite ibiti bya cactus n'ibihuru, mu buryo bwo kwubaha inyamaswa zo mu karere nk'ibinyugunyugu, inzoka, n'inyoni.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Pepsi Super Bowl LVII Alumitek Umukobwa w'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pepsi Super Bowl LVII Alumitek Umukobwa w'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pepsi Super Bowl LVII Alumitek Umukobwa w'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release