Buronze Amashusho · 2024
Atb Umumenyetso w'Ikirango
- Igihembo cya A' Design Award cya Buronze 2024 in Amashusho
- CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
- Estimated Number of Design Views: 15,802
- Verification code 71DBFDCFCF · Verify this award
Colors
About Atb Umumenyetso w'Ikirango
Atb ni umumenyetso w'ikirango wakozwe ku bw'uwakora ibirinda za ecran, ikirahure gikomeye n'agafuniko karinda telefoni. Ikimenyetso nyamukuru ni ishusho yoroheje y'ingagi, aho imiterere y'uburanga bwayo nabwo bugaragaza inyuguti T, ikaba ari ikimenyetso cy'ikoranabuhanga. Imiterere y'ingagi igaragaza imbaraga n'umutekano, mu gihe ibintu bijyanye n'ikirere na none bishya bigaragaza ubuhanga bw'ikoranabuhanga bw'iki kirango. Ikirango cyubatswe hakoreshejwe imiterere yoroheje ya geometrike. Ishusho ebyiri z'ingagi zishobora guhurizwa hamwe, kandi uburanga bwazo bushobora guhinduka mu buryo butandukanye, bigatuma uyu mumenyetso w'ikirango wifashisha kandi ukoreshwa mu buryo n'ingano zitandukanye.
About the Igihembo cya A' Design Award cya Buronze
Atb Umumenyetso w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Atb Umumenyetso w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Atb Umumenyetso w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand design, logo design, brand identity, fashion brand, geometric art, IP
- Production Technology
- Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience. - Research
- ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
- Inspiration
- Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
- Project Duration
- The project commenced in June 2023 in Shenzhen and was successfully completed in December
- Operation Flow
- By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
- Image Credits
- Chushan Design
