Xuannao Master Cha Ikirango cy'Ubwihariko bw'Ikigo na Chushan Design

Umushinga Xuannao Master Cha Ikirango cy'Ubwihariko bw'Ikigo wa Chushan Design ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2024

Xuannao Master Cha Ikirango cy'Ubwihariko bw'Ikigo

na Chushan Design

Umukiriya: Shenzhen Chushan Design Culture Group Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

85,906

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #160263

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Xuannao Master Cha Ikirango cy'Ubwihariko bw'Ikigo

Xuannao Master Cha ni ikirango cy'ubwihariko bw'ikigo cyakozwe ku kigo cy'Abashinwa gikora icyayi kirimo utubuto tw'umwuka. Ikirango kigaragaza panda ikora imyitozo ya Qi Gong y'Abashinwa munsi y'inyuguti ya Qi, yanditswe mu buhanzi bwo kwandika bw'ibara ry'oranje ryaka. Ishusho ya panda, yitwa Da Qi Xia, ifite isura yubahitse kandi igaragaza ubutwari n'umwuka w'ubuzima. Izi ndangagaciro zihujwe n'utubuto tw'umwuka turi mu cyayi. Ubuhanzi bwo kwandika hamwe na panda bishinga iki kirango mu muco w'iburasirazuba kandi bituma iki kinyobwa kimenyerwa n'abaguzi bo mu karere. Ikirango nta ngano ntakuka gifite, bityo imyifatire yacyo n'ingano byashobora guhindurwa hakurikijwe buri hantu gikoreshwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Xuannao Master Cha Ikirango cy'Ubwihariko bw'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Xuannao Master Cha Ikirango cy'Ubwihariko bw'Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Xuannao Master Cha Ikirango cy'Ubwihariko bw'Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
Ibipimo n'Ipaki: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Ibibazo Fatizo: Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
Ikoranabuhanga ryo Guteza Imbere: Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
Ikibazo cy'Ishusho: The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
Ubushakashatsi: "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
Ibyatumye Habaho: To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
Igihe cy'Umushinga: The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
Uburyo bw'Imikorere: Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
Abagize Itsinda: Yin Peng
Li Linlin
Liu Xingyu
Abafotoye: Chushan Design