Seawool Umushinga w'Ikirango by Chungsheng Chen and Eddie Wang

Seawool Umushinga w'Ikirango by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2024

Seawool Umushinga w'Ikirango

by Chungsheng Chen and Eddie Wang

Client: Tainan University of Technology/Product Design Deparment

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

13,838

Verified Award Winner

Verify Award Status for #160731

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seawool Umushinga w'Ikirango

Ikirango kihuza imyambarire n'iterambere rirambye, gishyiramo ibishubishu by'ibishabo by'amazi byongeye gukoreshwa hamwe n'ubuhanga bwabigize umwuga n'imiterere mu buzima bwa buri munsi. Ikirango, cyerekanwe mu nyuguti nkuru, gishushanya umwuka w'ivugurura rikomeza kandi nyuguti 'o' ebyiri zigereranya iterambere rirambye rizunguruka, byerekana ivugurura ridashira. Igishushanyo rusange cyerekana ubwiza bwihariye, bigereranya gukurikirana imyambarire n'ireme. Imyandikire isanzwe ihuza ibintu by'imipeke n'umutwe ujya hejuru, byerekana icyubahiro kuri kamere n'iterambere rikomeje. Ikirango ni gishyushye, kivugurura kandi kiyobora mu myambarire no mu birebana n'ibidukikije.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Seawool Umushinga w'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Seawool Umushinga w'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Seawool Umushinga w'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensions & Packaging: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tags: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Production Technology: The Branding project all done in Adobe Illustrator and Photoshop software.
Design Challenge: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Research: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiration: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Project Duration: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operation Flow: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patents: Trademark: Creative Tech Textile Co., Ltd.
Team Members: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Image Credits: All images copyright: Acdesign Associates International Co.,Ltd.