Borna Sazegan Umwihariko w'Ikirango na Doraj Design House

Umushinga Borna Sazegan Umwihariko w'Ikirango wa Doraj Design House ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2025

Borna Sazegan Umwihariko w'Ikirango

na Doraj Design House

Umukiriya: Doraj Design House

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

13,296

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #160893

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Borna Sazegan Umwihariko w'Ikirango

Borna Sazegan ni umwihariko w'ikirango wakozwe ku bw'isosiyete yubaka inyubako nini. Uyu mwihariko ushingiye ku mirongo, uhabwa igitekerezo n'imirongo ihuriza hamwe iboneka mu byuma bikoreshwa mu bwubatsi. Iyi mirongo igizwe mu buryo bugaragaza amashusho y'inyamaswa, aho hagaragara ibisobanuro by'inyubako. Buri nyamaswa ifite icyo isobanura: intare y'ibihu (rhinoceros) igereranya imbaraga n'ubushobozi bwo kwihangana, ifarashi igereranya umuvuduko, impongo igereranya ubwiza, naho intare iyobora itsinda. Amabara ashyushye n'akonje bikoreshwa mu mwihariko agaragaza imbaraga hamwe n'ituze. Aya mashusho ashobora gukoreshwa mu bice cyangwa mu buryo bwuzuye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Borna Sazegan Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Borna Sazegan Umwihariko w'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Borna Sazegan Umwihariko w'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
Ibipimo n'Ipaki: -
Ibibazo Fatizo: Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
Ikoranabuhanga ryo Guteza Imbere: The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
Ikibazo cy'Ishusho: The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
Ubushakashatsi: Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
Ibyatumye Habaho: Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
Igihe cy'Umushinga: The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
Uburyo bw'Imikorere: Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
Patente: -
Abagize Itsinda: Mohammad Roustaei, Amirhossein Paydar
Abafotoye: -