Luliang Highland Vegetables Ikimenyetso cy'Ubucuruzi na Tian Rui Ling Dong

Umushinga Luliang Highland Vegetables Ikimenyetso cy'Ubucuruzi wa Tian Rui Ling Dong ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2024

Luliang Highland Vegetables Ikimenyetso cy'Ubucuruzi

na Tian Rui Ling Dong

Umukiriya: Shandong Tianrui Smart Marketing Planning Co., Ltd

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

11,770

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #161048

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Luliang Highland Vegetables Ikimenyetso cy'Ubucuruzi

Umutwe: Imboga zo ku Musozi wa Luliang ni ikimenyetso cy'ubucuruzi cy'akarere gakoreye ku karere gatera imboga ku misozi miremire mu Bushinwa. Ikirango cyubatswe hishingiwe ku ishusho y'umudari wa zahabu, ikimenyetso kizwi cy'ubwiza n'ubunyangamugayo. Hagati mu ishusho hahagaze inyoni yafashe imboga mu kanwa, ihuriro ryabyavuye ku mvugo yo mu karere ivuga ko ari inyoni yonyine izi niba imboga ari nziza. Urumuri, inyoni n'imboga ni byo bigize ibice by'ingenzi mu ishusho. Iki kimenyetso kigaragaza ubuso bunini bwo guhinga, uburyo bw'ihinga rirengera ibidukikije, ndetse n'ubwiza busanzwe bw'akarere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Luliang Highland Vegetables Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Luliang Highland Vegetables Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Luliang Highland Vegetables Ikimenyetso cy'Ubucuruzi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
Ibipimo n'Ipaki: Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M
Ibibazo Fatizo: Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
Ikoranabuhanga ryo Guteza Imbere: In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
Ikibazo cy'Ishusho: Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
Ubushakashatsi: The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
Ibyatumye Habaho: The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
Igihe cy'Umushinga: The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
Uburyo bw'Imikorere: An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
Abagize Itsinda: Xun Gao，Yang Li
Abafotoye: Xun Gao，Yang Li