Cats in a Box Igishushanyo cy'Itumanaho na Daniel da Hora

Umushinga Cats in a Box Igishushanyo cy'Itumanaho wa Daniel da Hora ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Kwamamaza.

IcyumaKwamamaza· 2024

Cats in a Box Igishushanyo cy'Itumanaho

na Daniel da Hora

Umukiriya: Adote Um Gatinho

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Kwamamaza

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #161093

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Cats in a Box Igishushanyo cy'Itumanaho

Ubukangurambaga bw'itsinda ry'abashushanya bwahuye mu buryo bw'ubuhanga amashusho akomeye n'ikirere cy'ibyishimo, bugamije guhakana ibinyoma kuri COVID-19 no guteza imbere kwakira injangwe. Bushingiye ku bushakashatsi, bwavumbuye ibitekerezo bitari byo, biganisha ku butumwa bw'akamaro gakomeye n'iterambere ry'imirongo y'ibicuruzwa. Binyuze mu buryo bw'ubucuruzi bukomeye kandi bwiza n'isoko ry'ubuntu ryatsinze, ubukangurambaga ntabwo bwakusanyije amafaranga gusa ahubwo kandi bwahakanye imyizerere rusange, bukagira uruhare mu guteza imbere umuryango umenyeshejwe neza kandi ufite impuhwe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Cats in a Box Igishushanyo cy'Itumanaho ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Cats in a Box Igishushanyo cy'Itumanaho biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Cats in a Box Igishushanyo cy'Itumanaho yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Ibipimo n'Ipaki: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Ibibazo Fatizo: Cat, Pets, Adoption, Illustration, Color
Ikoranabuhanga ryo Guteza Imbere: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Ikibazo cy'Ishusho: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Ubushakashatsi: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Ibyatumye Habaho: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Igihe cy'Umushinga: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Abagize Itsinda: Daniel da Hora
Abafotoye: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.