Y Design Umwirondoro w'Amaso by Yunnan Tech and Business University

Y Design Umwirondoro w'Amaso by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2024

Y Design Umwirondoro w'Amaso

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

10,927

Verified Award Winner

Verify Award Status for #161257

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Y Design Umwirondoro w'Amaso

Hakoreshejwe ihame rya Escher ry'amayobera y'amaso, cube yashushanywe hakurikijwe umurongo Y w'imiterere, kandi cube imwe nayo ikoporwa ku mirongo X na Z, bituma ingano z'amagome z'ubu cube butatu zihuza burundu, kandi zigakora inyuguti Y y'uburinganire ku rwego rw'igishushanyo. Binyuze mu buryo butandukanye bwo guhuza, habyara amayobera y'amaso atandukanye, kandi bigakora gutekereza ku mwanya mwinshi, bikagaragaza icyerekezo cy'ubushakashatsi bwa Y Studio mu mwanya utandukanye.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Y Design Umwirondoro w'Amaso ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Y Design Umwirondoro w'Amaso biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Y Design Umwirondoro w'Amaso yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.