Min Shan Nong Ye Ikimenyetso cy'Ubucuruzi by Yanjun Yang

Min Shan Nong Ye Ikimenyetso cy'Ubucuruzi by Yanjun Yang is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2025

Min Shan Nong Ye Ikimenyetso cy'Ubucuruzi

by Yanjun Yang

Client: Yanjun Yang

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Min Shan Nong Ye Ikimenyetso cy'Ubucuruzi

Min Shan Nong Ye ni ikimenyetso cy'ubucuruzi cyaremewe ikigo gikora ubuhinzi. Ikirango gikozwe n'umurongo umwe udahagaze, ugereranya imisozi iri hejuru, imivumba y'amazi, n'imiraba y'ingano. Iki kimenyetso kandi ni ubundi buryo bw'inyuguti M na S, izo ari intangiriro y'amagambo "Min Shan," akarere aho ibicuruzwa biva. Ibara ry'icyatsi ni ryo rikoreshwa nk'ibara nyamukuru kugira ngo rigaragaze ibicuruzwa by'ubuhinzi bishya kandi byiza ku buzima. Imiterere yoroshye kandi ifite ibimenyetso ituma bishoboka kongera cyangwa kugabanya ingano yabyo mu buryo bworoshye, bityo iki kimenyetso gishobora gukoreshwa ku byuma bya digitale ndetse no ku bicuruzwa nyabyo.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Min Shan Nong Ye Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Min Shan Nong Ye Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Min Shan Nong Ye Ikimenyetso cy'Ubucuruzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is formed through one-stroke shaping, subtlely capturing rolling mountains, water ripples, and wheat waves. It embodies the enterprise's dedication to the agricultural sector of Min Shan and the enterprise's down-to-earth and innovative spirit. It takes green as the main tone, which echoes fresh and healthy agricultural products, conveying the brand's commitment to providing natural, pure, and organic products.
Dimensions & Packaging: The size flexibly varies with application scenarios.
Tags: Brand design, Logo design, Brand identity, Agricultural sector, Regional characteristics, Brand spirit delivery, Color psychology
Production Technology: Drawing inspiration from a fold mountain range from the south of Gansu province to the northwest of Sichuan province in China, this design adopts elements of "mountain" and "water", on which this agricultural enterprise relies. This logo is a variant derived from the letter M, the first letter of Min, and S, the first letter of Shan, which symbolizes agricultural products' origin is Min Shan, reflecting the enterprise's close ties with this region and emphasis on the natural bounty.
Design Challenge: The main challenge of this design is to convey the brand's core concept while achieving higher recognition and more distinctive visual attraction among similar products. This design is formed through one-stroke shaping with a minimalist design aesthetic and ingenious color scheme to enjoy high recognizability and scalability in various application scenarios, facilitating effective brand communication and enhancing users' brand memory.
Research: Increasing demands for healthy and organic products urge us to follow the market trend to cater to users' pursuit of healthy lifestyles. MIN SHAN NONG YE incorporates natural elements ("mountain" and "water") and pinyin initials of the product's origin, MIN SHAN, into this brand identity design, coupled with the green color scheme, conveying the brand's commitment to green and organic products.
Inspiration: To enable consumers to build trust in our products quickly, we take relevant elements and color schemes of the product origin to create this design. This distinctive design is reminiscent of the enterprise's field of operation- organic and healthy agricultural products, reducing the brand's communication costs.
Project Duration: The project started in June 2022 in Chengdu.
Operation Flow: MIN SHAN NONG YE endows the brand with a unique visual identity through natural elements and color schemes relevant to the product's origin. This brand logo is widely applied in online digital dynamic exhibitions and offline physical products. It hugely enhances brand recognition and memory due to its simple but symbolic form, thus reducing the brand's communication costs.
Team Members: Yanjun Yang
Image Credits: Yanjun Yang