Zahabu Amashusho · 2025
Infinite Borders Ikirango cy'Umwirondoro w'Igicuruzwa
by Netease Games Art Design Center
- Igihembo cya A' Design Award cya Zahabu 2025 in Amashusho
- CLIENT: NetEase Games
- Estimated Number of Design Views: 203,816
- Verification code 799F4AB38C · Verify this award
Colors
About Infinite Borders Ikirango cy'Umwirondoro w'Igicuruzwa
Infinite Borders ni ikirango cy'umwirondoro w'igicuruzwa cyakozwe ku mukino w'ubuhanga bw'ingamba ubera mu gihe cy'Ubwami Butatu (Three Kingdoms). Igishushanyo cy'ikirango gikomoka ku nyuguti z'amashusho zigize izina no ku ishusho y'utuzu tw'imirongo tugaragara mu mikinire y'imikino y'ingamba. Umukara, umutuku n'umweru, ari byo mabara yakundwaga mu gihe cy'Ingoma ya Han, ni yo yakoreshejwe nk'amabara y'ibanze. Imirongo y'ikaramu ya kaligarafi iringaniye ikoreshwa nk'ibintu byunganira. Imyandikire igezweho yuzuza sisitemu y'ibigaragara ifite gahunda kandi iringaniye. Iri shusho rikoreshwa ku byapa bya digitale, ku mbonerahamwe z'abakoresha no ku bicapwa, kandi rishobora kwagurwa mu nzira zitandukanye rigumana ubunyangamugayo bw'ibigaragara.
About the Igihembo cya A' Design Award cya Zahabu
Infinite Borders Ikirango cy'Umwirondoro w'Igicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Infinite Borders Ikirango cy'Umwirondoro w'Igicuruzwa biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Infinite Borders Ikirango cy'Umwirondoro w'Igicuruzwa itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
- Dimensions & Packaging
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- Tags
- the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
- Production Technology
- This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
- Design Challenge
- To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
- Research
- By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
- Inspiration
- The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
- Project Duration
- The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
- Operation Flow
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- Image Credits
- Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023
