Umushinga Luna Alpina Ipakishwa wa Arman Auzhanov ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2025

Luna Alpina Ipakishwa

na Arman Auzhanov

Umukiriya: Eurasia Elite

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #163103

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Luna Alpina Ipakishwa

Arman Auzhanov, umushushanya wo muri Kazakisitani, yashizeho umushinga wuzuye wa vodka ku rwego rwo hejuru. Yakoresheje amashusho y'Ukwezi n'Ikirere nk'ikimenyetso gikomeye gishingiye ku bikoresho bya tekinoroji igezweho. Aho bwashyizwe bushingiye ku biranga bibiri bidasanzwe byo kugurisha: iby'amarangamutima (vodka itunganywa ukurikije ibyiciro by'ukwezi) n'iby'ubwenge (yatunganijwe hakoreshejwe uburyo bwo kuyunga bwa Moonstone). Icupa gifite imiterere yihariye gifite imiterere yisunikiye nk'ibyobo by'ukwezi. Ku karatasi kamenyesha yakoresheje ibikoresho bifite utudomo duto bituma bigaragaza ishusho yimikorere y'ikirere cyuzuye inyenyeri, na Lens Fresnel ku ishusho ry'Ukwezi. Ipakishwa ry'impano rya kijyambere ryuzuza ishusho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Luna Alpina Ipakishwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Luna Alpina Ipakishwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Luna Alpina Ipakishwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Ibipimo n'Ipaki: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Ibibazo Fatizo: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Ikoranabuhanga ryo Guteza Imbere: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Ikibazo cy'Ishusho: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Ubushakashatsi: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Ibyatumye Habaho: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Igihe cy'Umushinga: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Uburyo bw'Imikorere: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patente: Copyrights belong to Arman Auzhanov, 2021-2024