High Mountains Flowing Water Ikiranga Imurikagurisha mu Buryo bw'Amashusho by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Ikiranga Imurikagurisha mu Buryo bw'Amashusho by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2025

High Mountains Flowing Water Ikiranga Imurikagurisha mu Buryo bw'Amashusho

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About High Mountains Flowing Water Ikiranga Imurikagurisha mu Buryo bw'Amashusho

High Mountains Flowing Water ni ifishi y'itangazo n'ikiranga mu buryo bw'amashusho byakozwe ku murikagurisha w'ubuhanzi bw'Abashinwa n'Abataliyani. Uyu mushinga uhuza ibintu by'Iburasirazuba n'Iby'Iburengerazuba mu kugaragaza ihanahana ry'umuco. Inyuguti z'Igishinwa zisobanura umusozi n'amazi zihujwe n'inyuguti z'Icyongereza mu kandika kamwe gatemba ka kaligarafi, kandi inyuguti M na W zikora ishusho yibutsa inkingi ya Kiromani. Amabara atukura, umweru n'icyatsi kibisi yerekeza ku ibendera ry'Ubutaliyani. Umutwe w'imurikagurisha, itariki n'ahantu byanditswe mu nyuguti nini kugira ngo bimenyekane vuba. Imifuka yo mu ntoki, amashashi n'ibirango by'abakozi bifite igishushanyo kimwe cy'amashusho.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

High Mountains Flowing Water Ikiranga Imurikagurisha mu Buryo bw'Amashusho ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. High Mountains Flowing Water Ikiranga Imurikagurisha mu Buryo bw'Amashusho biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. High Mountains Flowing Water Ikiranga Imurikagurisha mu Buryo bw'Amashusho ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release