Fabrika Coffee Ipakiti na Eugene Wysota and Helen Trophimova

Umushinga Fabrika Coffee Ipakiti wa Eugene Wysota and Helen Trophimova ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2025

Fabrika Coffee Ipakiti

na Eugene Wysota and Helen Trophimova

Umukiriya: Shokoladnitsa

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #164694

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Fabrika Coffee Ipakiti

Ikintu cyihariye kuri iyi pakiti ni idirishya ryacishwe rimeze nk'ibipande by'igikoresho cyo gusenya ikawa muri logo. Igice cy'igishushanyo cyemerera imbuto z'ikawa kugaragara, kitanga ingaruka z'iboneka zidasanzwe kandi zigaragaza ubuziranenge kamere bw'ibicuruzwa. Amabara yatoranyijwe neza atandukanya ubwoko bw'ikawa kandi yongera ku buryo pakiti ikurura ku rutare rw'iduka. Aho inyandiko ishyizwe byateguwe gutanga amakuru yumvikana kandi ahoraho ku rwego rwo gucumbura, uburyohe n'inkomoko, ibi byose mugihe hakomezwa isura isukuye kandi yoroshye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Fabrika Coffee Ipakiti ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Fabrika Coffee Ipakiti biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Fabrika Coffee Ipakiti ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Ibipimo n'Ipaki: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Ibibazo Fatizo: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Ikoranabuhanga ryo Guteza Imbere: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Ikibazo cy'Ishusho: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Ubushakashatsi: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Ibyatumye Habaho: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Igihe cy'Umushinga: The project started in January 2022 in Moscow and was completed in May 2022
Uburyo bw'Imikorere: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patente: Trademark by Shokoladnitsa LLC.
Abagize Itsinda: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Abafotoye: mockups by Creatsy