What Next Ikiranga cy'Ikigo by Marko Stanojevic

What Next Ikiranga cy'Ikigo by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2025

What Next Ikiranga cy'Ikigo

by Marko Stanojevic

Client: Zero Bureau

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About What Next Ikiranga cy'Ikigo

Ibyavuye mu ishusho bigera ku ntego binyuze mu gufata ikimenyetso no kukihindura ikimenyetso cy'ikibazo uko cyashyizwe ku kare gato munsi (igice cya 1/4 cyakuwe ku kare kinini kiryo hejuru) no kugishyira aho gishobora kugorora ariko gisigara mu kuringanira, bigatuma habaho ibyiyumviro by'umuvuduko hamwe n'ivangura ryoroshye ry'ibintu. Ikirango cya What Next, kimwe n'izina, mu buryo bumwe ni oxymoron, ikibazo n'igisubizo byombi icyarimwe, bigatera guterana. Wenyine, ikirango-ikimenyetso ni insobanuro yoroshye, kutazuza nkana kandi igikoresho cy'itumanaho kigufi, kifite intego yo gukora byinshi ukoresheje imbaraga nke.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

What Next Ikiranga cy'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. What Next Ikiranga cy'Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. What Next Ikiranga cy'Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.