Ifeza Amashusho · 2025
Onshore Roasters Primary Function: Kuranga ikirango
- Igihembo cya A' Design Award cya Ifeza 2025 in Amashusho
- CLIENT: Cansu Dagbagli Ferreira
- Estimated Number of Design Views: 82,126
- Verification code 2C62258F16 · Verify this award
Colors
About Onshore Roasters Primary Function: Kuranga ikirango
Book Text: Indangagaciro y'ikirango cya Onshore Roasters igaragaza imikoranire y'ubukire, kamere, n'iramba. Ikimenyetso gihuza akagori ka kawa, imirasire y'izuba, n'imiraba, bigaragaza imihango y'igitondo cyiza ku nyanja. Amabara akomoka ku butaka yatoranyijwe neza n'amapaki akozwe mu mpapuro zongeye gukoreshwa byongera ubwitange bw'ikirango ku byerekeye ubwiza n'indangagaciro zubaha ibidukikije. Bishingiye ku buzima bw'ubwato bwo kwidagadura, igishushanyo gihuza ubworoherane n'ubuhanga buhanitse, bigatuma habaho isano idahuza hagati ya kawa nziza n'amazi yagutse.
About the Igihembo cya A' Design Award cya Ifeza
Onshore Roasters Primary Function: Kuranga ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Onshore Roasters Primary Function: Kuranga ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Onshore Roasters Primary Function: Kuranga ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
