Grovehood Collective Irangamimerere ry'Ikigo by Cansu Dagbagli Ferreira

Grovehood Collective Irangamimerere ry'Ikigo by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2025

Grovehood Collective Irangamimerere ry'Ikigo

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Grovehood Collective Irangamimerere ry'Ikigo

Grovehood Collective ifatanya n'imirima mito yita ku bidukikije kugira ngo ikore ikirango cy'amavuta y'umuzeyituni ya mbere cyane kandi yujuje ubunyangamugayo muri Ubuholandi. Irangamimerere rigaragara rihuza imigenzo gakondo n'iby'iki gihe, rishimangira ukuri n'ukugenzura inkomoko. Akarango gafite imiterere ya kera hamwe n'ibisobanuro byaciwe ku buryo bwihariye n'imyandikire yujuye ubuhanga byerekana ubuhanga bw'umukono kandi bigasobanura amakuru yose yerekeye inkomoko y'umuzeyituni. Ikimenyetso cy'umuzeyituni hamwe n'inzira z'umuzunguruho cyubaha ubwitange bw'imirima iyobowe n'imiryango isi yabo izunguruka kuri ubu mbuto, mu gihe amabara asa n'ubutaka yerekana inkomoko karemano y'ibicuruzwa, bigahuza sisitemu y'ipaketi ifite ubumwe.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Grovehood Collective Irangamimerere ry'Ikigo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Grovehood Collective Irangamimerere ry'Ikigo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Grovehood Collective Irangamimerere ry'Ikigo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.