Jo Kafe na Resitora na A4DH Branding Services

Umushinga Jo Kafe na Resitora wa A4DH Branding Services ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2025

Jo Kafe na Resitora

na A4DH Branding Services

Umukiriya: A4 Design House

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #169504

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jo Kafe na Resitora

Jo, isobanura ubushya kurya kwitwararika nk'ibirori by'uburyohe, isano, n'ibihe bisangiwe. Ishusho y'ikirango yashizweho kugira ngo ikurure abantu bose, kuva ku bana kugeza ku basogokuru, mu gihe igumana ubunyakuri n'ubwiza bunoze. Ishingiye ku uburyohe butandukanye, n'isano y'amarangamutima, ishusho igaragara yemera uburyo bw'igihe. Amabara y'icyatsi yerekana kamere, gukura, n'iterambere rirambye. Amashusho yerekana yahumetswe n'ibiryo n'ibikoresho byo kurya byongera inkuru, mu gihe inyandiko y'ikirango igezweho iringaniza uburyoroshe n'ubushakashatsi. Igisubizo ni uburambe bufatanye ku ngingo zose z'ihuriro.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Jo Kafe na Resitora ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Jo Kafe na Resitora biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Jo Kafe na Resitora ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Ibipimo n'Ipaki: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Ibibazo Fatizo: rebranding, brand identity, identity design, logo redesign, visual language
Ikoranabuhanga ryo Guteza Imbere: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Ikibazo cy'Ishusho: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Ubushakashatsi: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Ibyatumye Habaho: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Igihe cy'Umushinga: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Uburyo bw'Imikorere: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Abagize Itsinda: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani