Amores Salon y'Ubwiza by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.
IfezaAmashusho· 2025
Amores Salon y'Ubwiza
Client: A4 Design House
Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category
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The Design
About Amores Salon y'Ubwiza
Amores, salon y'ubwiza ikomeye i Dubai, igaragaza ubwiza budasanzwe binyuze mu ishusho ry'ikirango rihuza imyubakire igezweho n'umurage w'umuco. Ryashushanyijwe kugirango rikure abakiriya batandukanye, cyane cyane abagore b'icyubahiro bo muri Emirati, ururimi rwaryo rw'amashusho rukurikira ibintu bisanzwe by'inganda y'ubwiza nk'indorerwamo, udusenge, ingoma, n'imakasi, byasobanurwe mu buryo bwa kera. Bishingiye ku myubakire y'icyarabu n'ibigereranyo by'akarere ka Golfe nk'ibiti by'ikinazi n'impongo, iyi shusho igaragaza ubuntu n'imigenzo. Amabara karemano yerekana imiterere y'ubutaka bwa UAE, mu gihe ikimenyetso cyihariye cyongera ubuntu bw'umugore ahantu hose hakoreshwa.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Amores Salon y'Ubwiza ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Amores Salon y'Ubwiza biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Amores Salon y'Ubwiza ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensions & Packaging
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Tags
- branding, brand identity, identity design, logo design, visual language
- Production Technology
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Design Challenge
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Research
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Project Duration
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Operation Flow
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Team Members
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designer: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Photographer: Ali Moradi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani - Image Credits
- Photographer Ali Moradi, Amores, 2024.
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