Buronze Ipaki · 2025
Kolompeh Igikoresho cyo Gupakira Ibishyimbo
by Sajad Izadi
- Igihembo cya A' Design Award cya Buronze 2025 in Ipaki
- CLIENT: Reza Sweets and Nuts
- Estimated Number of Design Views: 12,175
- Verification code 913356AB34 · Verify this award
Colors
About Kolompeh Igikoresho cyo Gupakira Ibishyimbo
Kolompeh ni igishushanyo cy'ipaki yakoreshejwe mu gupakira ibishyimbo bya gakondo bya Kerman biuzuye imbuto z'amatariki kandi biryoshywe n'ubuki bwa zabibu. Agasanduku gakozwe mu ikarito yuzuzwamo ibikoresho bishingiye ku mazi kugira ngo ipaki isigare ari inziza ku bidukikije. Ishusho itwikira ibice byose, igaragaza abantu bahwanye n'abakurambere ba Kerman, bafite ibyimbo birebire n'imyenda yashushanyijeho imisusire ya Persiya. Amabara ya zahabu n'andi mabara asobanutse akwiye kugaragaza ubwiza, kandi buri bara rigereranya uburyohe bumwe. Ibishyimbo bishyirwa imbere kuri urupapuro rw'amavuta rwemewe mu biribwa. Iyi gahunda ihuza ubugeni bw'aho hantu n'isoko rigezweho.
About the Igihembo cya A' Design Award cya Buronze
Kolompeh Igikoresho cyo Gupakira Ibishyimbo ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Kolompeh Igikoresho cyo Gupakira Ibishyimbo biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Kolompeh Igikoresho cyo Gupakira Ibishyimbo ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
- Dimensions & Packaging
- Width:224mm Depth:55mm Height:224mm
- Tags
- Packaging design, Sweets , Design, Graphic Design, Illustration
- Production Technology
- In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
- Design Challenge
- Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
- Research
- The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
- Inspiration
- In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
- Project Duration
- The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
- Operation Flow
- At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
- Image Credits
- Graphic Designer: Sajad Izadi
