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Mazuque Comfort Animasiyo ya 3D by Mateus Morgan de Aguiar

Mazuque Comfort Animasiyo ya 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Ifeza in Filimi Competition Category.


IfezaFilimi· 2025

Mazuque Comfort Animasiyo ya 3D

by Mateus Morgan de Aguiar

Client: Morgan Studio

Igihembo cya A' Design Award cya Ifeza Winner in Filimi Category

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Colors

The Design

About Mazuque Comfort Animasiyo ya 3D

Umushinga wakorewemo kugira ngo werekane ibiranga byose ibicuruzwa mu buryo bwubuhanga. Utanga amakuru ariko utaremereye kandi utatera amarushwa. Intego yari ukwerekana uko ibicuruzwa byorohereza. Ubuhanzi buhumekewe n'amashusho n'ibikorwa bya kera bufite isano y'imbitse n'abakiriya bahujwe intego. Gufata igitekerezo mu bihangano bikomeye by'amashusho ni igikorwa cyerekana icyubahiro cy'imigenzo, mu gihe kimwe hishakwa guhanga ibintu bishya.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Mazuque Comfort Animasiyo ya 3D ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mazuque Comfort Animasiyo ya 3D biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mazuque Comfort Animasiyo ya 3D ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
Dimensions & Packaging
1920 x 1080px
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
Design Challenge
The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Project Duration
2 months, Franca, Brazil
Operation Flow
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members
Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato

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