Namuh Investment Rebranding Igenamiterere ry'Ikirango by LMNT Company is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Kwamamaza Competition Category.
BuronzeKwamamaza· 2025
Namuh Investment Rebranding Igenamiterere ry'Ikirango
by LMNT Company
Client: LMNT Company
Igihembo cya A' Design Award cya Buronze Winner in Kwamamaza Category
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- Verified Award Winner
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The Design
About Namuh Investment Rebranding Igenamiterere ry'Ikirango
Guhindura Ikirango cya Namuh Investment ni igenamiterere ry'ikirango cyakozwe ku bw'urubuga rw'ishoramari rugenewe abakiri bato ba Millennial na Gen Z. Guhindura uku kwerekana ikirango bituma urubuga rutarenga gusa ku bucuruzi bw'imigabane ahubwo bwerekeza ku iterambere ry'umuntu binyuze mu ishoramari. Uburyo bw'igenamiterere bushingiye ku ishusho y'umuryango bugaragaza amahirwe mashya kandi bukoreshwa uko bikwiye mu byiciro byose abakiriya bahurira n'ikirango. Amashusho y'ubuhanga agaragaza ishoramari nk'ikintu coroshye kandi cyumvikana byoroshye. Igitekerezo cya Daily Shift gishishikariza guhindura amafaranga akoreshwa buri munsi mo ishoramari ryitegura ejo hazaza.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Namuh Investment Rebranding Igenamiterere ry'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Namuh Investment Rebranding Igenamiterere ry'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Namuh Investment Rebranding Igenamiterere ry'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
- Dimensions & Packaging
- The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
- Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
- Design Challenge
- Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
- Research
- Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
- Inspiration
- Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
- Project Duration
- Seoul, Republic of Korea
- Operation Flow
- The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
- Patents
- ⓒ2024. LMNT all rights reserved.
- Team Members
- Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo - Image Credits
- Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.
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