Espada Selvagem Ikimenyetso cy'Ubuzima (Visual Identity) by Pedro Panetto

Espada Selvagem Ikimenyetso cy'Ubuzima (Visual Identity) by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2025

Espada Selvagem Ikimenyetso cy'Ubuzima (Visual Identity)

by Pedro Panetto

Client: Pedro Panetto

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Espada Selvagem Ikimenyetso cy'Ubuzima (Visual Identity)

Espada Selvagem ni ikimenyetso cy'ubuzima gikorewe ikipe y'imikino y'inkota yo mu gihe cya kera (medieval fencing) mu gihugu cya Brazil. Iyi shusho yahimbwe ishingiye ku matungo akoreshwa mu bimenyetso bya kera by'ibinyabupfura (heraldry), asobanuwe mu buryo bugezweho. Bahisemo urukwavu rw'ubwoko bwa jaguar kubera ko iri tungo rikomoka muri Brazil kandi rigaragaza umuvuduko, imbaraga n'ubushobozi bwo guhatana. Ibara ry'ibara ry'urukwavu rya jaguar rigizwe n'imizingo igaragaza kandi umuvuduko. Ishusho yakozwe hakurikijwe igipimo cy'inyabutatu izwi nka "golden ratio". Iki kimenyetso cyakozwe mu buryo bwa vector, bityo ikimenyetso cy'ubuzima gishobora gukoreshwa ku myambaro, ku bimenyetso by'imyenda (patches), mu bitabo, ku medayi, ku bendera ndetse no ku mbuga nkoranyambaga mu bunini butandukanye.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Espada Selvagem Ikimenyetso cy'Ubuzima (Visual Identity) ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Espada Selvagem Ikimenyetso cy'Ubuzima (Visual Identity) biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Espada Selvagem Ikimenyetso cy'Ubuzima (Visual Identity) ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.